Smart Ways to Antwerp (Antwerp, Belgium)
Area: urban
Date implemented: since 2016 (ongoing)
How long from concept to implementation: ongoing process
Relation between efforts undertaken and benefits achieved: good
What was done and how: The team of Smart ways to Antwerp works on 5 fields: (1) marketing and communication; (2) marketplace for mobility; (3) stakeholder involvement; (4) tool development; and (5) involvement of employers.
Why it worked to 'fast track' the innovation/measure: dedicated platform and brand; strong communications strategy; strong brand with high brand awareness, raising awareness, and nudging; valuable partner for companies and mobility providers.
Lessons learnt: Stakeholder involvement is key, as many different (types of) stakeholders are involved in mobility. Good communication is also key, as soft measures are just as important as hard measures. Creating a positive vibe around mobility is important, focus on the positive.
Tips for replication: The mobility field is constantly changing, so be flexible to respond to new developments. Work on both hard and soft measures. It is not enough to only provide infrastructure and solutions, you also have to underline the benefits and convince people to use them. Have a clear idea of what your target group(s) is/are (e.g. by setting up personas) and your objective(s).
Sources or links:
Date implemented: since 2016 (ongoing)
How long from concept to implementation: ongoing process
Relation between efforts undertaken and benefits achieved: good
What was done and how: The team of Smart ways to Antwerp works on 5 fields: (1) marketing and communication; (2) marketplace for mobility; (3) stakeholder involvement; (4) tool development; and (5) involvement of employers.
Why it worked to 'fast track' the innovation/measure: dedicated platform and brand; strong communications strategy; strong brand with high brand awareness, raising awareness, and nudging; valuable partner for companies and mobility providers.
Lessons learnt: Stakeholder involvement is key, as many different (types of) stakeholders are involved in mobility. Good communication is also key, as soft measures are just as important as hard measures. Creating a positive vibe around mobility is important, focus on the positive.
Tips for replication: The mobility field is constantly changing, so be flexible to respond to new developments. Work on both hard and soft measures. It is not enough to only provide infrastructure and solutions, you also have to underline the benefits and convince people to use them. Have a clear idea of what your target group(s) is/are (e.g. by setting up personas) and your objective(s).
Sources or links:
